Archive for SEO Tips

My Secret Keyword Tool is Half Price!

By Rochester SEO
Wednesday, September 5th, 2012

There are many keyword research tools to generate the best keywords (or money words, as I call them) for your particular online business. The best way I have discovered is a paid tool that I absolutely love. It is easy to use, you can create campaigns to find keywords for as many niches as you’d like and you can even track your own site’s rank with those particular keywords, which is VERY useful for testing and tracking your seo results.

For the next week, you can grab this keyword research tool for half price! But don’t get mad at me if you don’t buy it now and then end up kicking yourself later for it.

Happy researching!

Local Web Genius
2117 Buffalo Road #165 Rochester, NY, 14624 USA 
 • 5859357131
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Two Low-Cost Ways of Marketing Your Online Business

By Rochester SEO
Saturday, June 2nd, 2012

For beginning internet business owners, advertising dollars can sometimes be low. Fortunately, there are some successful low-cost ways to advertise your business, increase your visibility in the search engines, and get traffic to your website.

In what follows, are two ways that can help you to get your website or blog noticed:

1. Article Marketing -

* By writing articles, and submitting them to article directories, you can drive traffic to your website.

* When other website owners visit article directories looking for well-written articles that they can use on their own sites, they are supposed to keep your biography and links intact.

* Therefore, it is through your biography and links that you can get direct traffic from the articles themselves. This can be a great way to begin establishing yourself as an expert in a niche.

* The one-way links, which you also get back to your site when your article is posted on another related website, can help you rank better in Google.

* Since the Google Panda updates, SEO experts have been recommending that you submit unique, quality articles to a limited number of article directories of higher page rank and alexa rankings.

2. Do Video Marketing –

* YouTube and other video streaming sites have become the go-to place to look up how to do things, and so much more.

* In fact, YouTube is considered the number two search engine, so you want to make sure that you do not ignore this important method of advertising your business.

* Start by creating a YouTube channel. When you choose a name for your channel, try to use keywords and make it something relevant to your online business.

* Create videos that are useful and educational, yet do not give all the information away. You still want to entice people to visit your website or blog, so you just want to give them a taste without telling them all the information. Otherwise, there will be no need for them to visit your site if you give them all the information on your videos.

* In order to increase the chances that people will visit your website after viewing your videos online, be sure to include http://www.yourdomainname.com address in the Description box. You also want to include your domain name on the actual video, should viewers be watching your video when not on the YouTube website. To do this, you can use software programs such as Windows Movie Maker (for PC’s).

* When naming your videos, use keyword-rich titles that are interesting. Also, be sure to include tags for your videos to increase the chances of your videos being found.

In summary, two low-cost ways of advertising your online business include using article marketing, and video marketing. Using these two do-it-yourself marketing methods will bring your website increased exposure.

Want to learn more ways to market your business on the Internet? You receive your own marketing plan with your customized website from Local Web Genius. Find out more by calling us at: 585-789-0322.

Categories : SEO Tips

Tools To Monitor Your Website

By Rochester SEO
Tuesday, August 2nd, 2011

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of yours or your competitor’s website use:

http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and
Share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

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Website Essentials

By Rochester SEO
Thursday, July 28th, 2011

Don’t just focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy from youo. The customer has visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you will make much money. Website business is an extension or replacement for a standard storefront. You can send an email to your existing clients and ask them to complete a survey or even while they are browsing on your website. SurveyMonkey.com is one example of a free survey site. Ask your customer about their choices:
Why do they like your products?
Do you discount prices or offer coupons?
Are your prices consistently lower than others?
Is your shipping price cheaper?
Do you respond faster to client questions?
Are your product descriptions better?
Are your return policies and guarantees better than your competitor’s?
To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hours a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

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Use Keywords in Page Titles

By Rochester SEO
Wednesday, July 20th, 2011

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

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Submitting Your Website to Search Engines

By Rochester SEO
Thursday, July 14th, 2011

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

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Referrer Logs and How To Use Them

By Rochester SEO
Saturday, July 2nd, 2011

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribed for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/
LogMeIn: http://secure.logmein.com/dmcq/103/support.asp
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be downloaded into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

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All About Keyword Density

By Rochester SEO
Monday, June 20th, 2011

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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SEO: Search Engine Optimization Bible

By Rochester SEO
Friday, April 22nd, 2011

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SEO: Search Engine Optimization Bible

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Plain and Simple SEO

By Rochester SEO
Monday, April 4th, 2011

Product Description
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